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Hobbyists Are Reconnecting With Games Workshop

space marine chaos wal hor warhammer editorials title games workshopLive viewers have risen out of nowhere for the latest Warhammer previews, as hobbyists appear to be reconnecting with Games Workshop.

Although the hype at the beginning of the 10th Edition Warhammer 40k was real, the initial live streams didn’t seem to attract as many viewers as expected. However, it’s encouraging that GW is gaining back viewers, as the numbers for their latest preview stream are quite impressive. 

Hobbyists are Reconnecting With Games Workshop

kill team 40k nightmare mandrakes night lordsThe LVO preview in January 2024 witnessed a significant increase compared to the rest of the year. As it is one of the most significant previews of the year, it’s good to see people reconnecting with the hobby. There were some really cool reveals at the event, and people tuned in much more than they did for the World Championships of Warhammer in November 2023. The 2024 numbers are quite impressive, with 18,033 viewers of the stream (and more overall views as well), and when compared to the previous year, this is a notable increase.

While the time might have made an impact on earlier steams, people either stayed up or woke up for the LVO preview!

Hobbyists Reconnecting With Games WorkshopThis is also the first preview we’ve seen in a while where more people watched than last year, which is quite a positive sign for the hobby. Perhaps this increase in viewership had to do with what people thought would be revealed, or maybe they were more invested in the current roadmap. 

Hobbyists Reconnecting With Games WorkshopAdditionally, it’s fascinating to observe that the 2023 numbers witnessed a drop of about 3k viewers, which means about 3,000 more people watched the 2024 LVO preview, indicating a 20% increase.

Viewership Was Down in 2023

Let’s look at some live viewer numbers via Twitch Tracker, starting with the Battle for Ogrham Preview and WCoW.

Hobbyists Disconnecting From Games WorkshopThe Battle For Oghram preview in July 2023 is where numbers really started to dip. Generally, these streams get about 30k viewers, however, the first preview after the launch of 10th Edition 40k was already suffering from low viewership.

Hobbyists Disconnecting From Games WorkshopJust a month later, the NOVA Open preview again didn’t break the 25k viewer number. Overall, the community didn’t seem to receive this preview well, but it still showcased some fantastic models regardless.

Hobbyists Disconnecting From Games WorkshopHowever, the next preview on Warhammer Day pulled in way more people (perhaps because it was at a much more normal time), but also lower than the year before.

Either way, it looks like LVO 2024 outperformed last year, and it’s good to see more hobbyists connecting with Warhammer in 2024 and stopping the dip in viewership.

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What do you think about viewership being up in 2024? Do you think hobbyists are reconnecting more with Games Workshop?

Let us know in the comments of our Facebook Hobby Group or our new Discord server. Make sure to enter the latest monthly giveaway for FREE today!

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