It’s actually not unprecedented for Games Workshop to wait to Jan to release the next big thing, to be honest.
What is unprecedented may be actual December releases in general.
It seems like Games Workshop has never really felt the need to release anything new in late November and December. Remember all those Tyranids in December rumors last year?They never turned out to be true, and the bugs came out Q1 2014.
Even the highly anticipated 5th Edition Orks were rumored to be a December release, but they didn’t show up until January of 2008.
Why may their not be any “new” releases until January may just be a simple case of “low hanging fruit”.
GW is going to sell minis for the holidays regardless of what they are. As a matter of fact some studies suggest that most companies do up to 68% of their yearly business in the five weeks or so around Black Friday.
In the past Games Workshop seems to have put the emphasis on Stocking Stuffer, and Big Ticket Items like Army Boxes, Titans, big monsters, etc.
Plus this year GW seems to actually be advertising as well, as I’ve noticed some strategic Ad Words campaigns in place perhaps in an attempt to siphon off sales from their larger partner level stores.
Seems like GW maybe gearing up for a big holiday seasons, minus the stuff we all seem to want; the Sons of Sanguinius.
What do YOU think? Will we see new Red Space Marines by the holidays? -MBG
About Rob Baer: Founder, Publisher, & Managing Editor of Spikey Bits, the leading tabletop gaming news website focused on the hobby side of wargaming and miniatures.
Rob also co-founded and currently hosts the Long War Podcast, which has over 350 episodes and focuses on tabletop miniatures gaming, specializing in Warhammer 40k. and spent six years writing for Bell of LostSouls.
With over 30 years of experience in retail and distribution, Rob knows all the products and exactly which ones are the best. As a member of GAMA (Game Manufacturers Association), he advocates for gaming stores and manufacturers in these difficult times, always looking for the next big thing to feature for the miniatures hobby, helping everyone to provide the value consumers want.
While he’s played every edition of Warhammer 40k and Warhammer Fantasy (since 5th Edition) and has been hobbying on miniatures since the 1980s, Titans of all sizes will always be his favorite! It’s even rumored that his hobby vault rivals the Solemnance Galleries, containing rulebooks filled with lore from editions long past, ancient packs of black-bordered Magic Cards, and models made of both pewter and resin.