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CREAM – Retail Changes at GW Stores?

By Larry Vela | March 4th, 2015 | Categories: Uncategorized

 

gw hq - Copy (2)

A lot of rumors strands are coming together.  Come see the puzzle come together:

Here are a set of datapoints that we have been watching the past few weeks.  See if you can make out the pattern:

Earlier rumors and news

1) Horus Heresy plastic boxed is rumors to coming in Q2

2) Horus Heresy standalone kits to support it are said to coming in the wake of the boxed set.

3) Hobbit/LotR is said to be headed back to direct only for the entire range.

4) Forgeworld is rumored to be integrated into the GW online store and retail in the near future.

5) End Times Archaon is wrapping up the End Times series till 9th Edition hits later this year (summer).

ftw-gw11

 

Putting the puzzle together

Now tales are swirling of GW retail stores preparing to update their shelf racks with the following goals, with instructions already send out to some stores:

1) Remove Hobbit/LotR entirely.

2) Reduce the WFB rack frontage.

3) 2 new product sections to be adjacent to 40K will be replacing them, to be rolled out over the next two months.

Mystery-Box

Adding it up

While exact dates are uncertain, it’s looking like the first half of 2015 may give us a revamped GW retail channel that could put an new foot forward to the world – redefining what GW is and offers.

That product line could end up with looking like this:

– Warhammer 40,000 (with select Forgeworld) – as the primary product line GW presents to the public.

– Warhammer 30k (ties into select Forgeworld) – secondary product line

– Warhammer Fantasy – secondary product line

– Hobby Materials

– Black Library

Happy or Sad news?

 

 

About the Author: Larry Vela