Looks like we’ve heard it from the CEO’s mouth, BIG changes are coming for Games Workshop soon! Come see what’s to come!
Games Workshop’s CEO Kevin Rountree has said a lot of things as of late.
First was that Forge World would get it’s own website in summer 2015, which we’ve seen already. Now the company will rebrand all Games Workshop stores to “Warhammer” (Your Hobby Starts Here).
“We have taken the decision in the year to rebrand our stores ‘Warhammer,’” Roundtree said recently to shareholders. “It is what our customers call us.”
Which is, in fact, pretty accurate I feel like.
He is also calling for a review of the product ranges: “I will review our product range”. “We believe this is long overdue: it is time for a resetting of the ranges. Not tweaking here and there but a top down reassessment.”
On the matter of pricing, an often hot button topic for hobbyists and parents of hobbyists alike Roundtree states that their will be NO reduction in retail prices for GW’s products, however they will “be looking to offer a broader range of price points.”
What this means for existing product, and future products like the rumored Horus Heresy Expansion is anyone’s guess, however as of right now Games Workshop stock is up from August 20th.
Investor Annual Report Roundup
About the Author: Rob Baer
Rob Baer
Job Title: Managing Editor
Founded Spikey Bits in 2009
Socials: Rob Baer on Facebook and @catdaddymbg on X
About Rob Baer: Founder, Publisher, & Managing Editor of Spikey Bits, the leading tabletop gaming news website focused on the hobby side of wargaming and miniatures.
Rob also co-founded and currently hosts the Long War Podcast, which has over 350 episodes and focuses on tabletop miniatures gaming, specializing in Warhammer 40k. and spent six years writing for Bell of Lost Souls.
Every year, along with his co-hosts, he helps host the Long War 40k Doubles Tournament at Adepticon and the Long War 40k Doubles at Las Vegas Open, which attracts over 350 players from around the world.
Rob has won many Warhammer 40k Tournaments over the years, including multiple first-place finishes in Warhammer 40k Grand Tournaments over the years and even winning 1st place at the Adepticon 40k Team Tournament.
With over 30 years of experience in retail and distribution, Rob knows all the products and exactly which ones are the best. As a member of GAMA (Game Manufacturers Association), he advocates for gaming stores and manufacturers in these difficult times, always looking for the next big thing to feature for the miniatures hobby, helping everyone to provide the value consumers want.
While he’s played every edition of Warhammer 40k and Warhammer Fantasy (since 5th Edition) and has been hobbying on miniatures since the 1980s, Titans of all sizes will always be his favorite! It’s even rumored that his hobby vault rivals the Solemnance Galleries, containing rulebooks filled with lore from editions long past, ancient packs of black-bordered Magic Cards, and models made of both pewter and resin.
