North American WPN Premium Stores will be testing out a new Magic: The Gathering Recycling Program to increase sustainability for the company.
The test will only be done in North America at this time, but we assume if all goes well, it will go worldwide. Stores that achieved WPN Premium before March 7, 2022, will take place in the event. They will all receive a free recyclable booster wrapper box. Just remember though, only the wrappers can be recycled!
Wizards made the announcement recently, and stores should be getting the new packs soon. Let’s check out more info.
North American WPN Premium Stores Test Booster Recycling Program
March 23, 2022 | 2 min to read
In a continued effort to explore sustainable goals for our stores, we are working with TerraCycle®—a company dedicated to finding solutions to recycle typically non-recyclable items—to kick off a Magic: The Gathering Booster wrapper recycling test.
This test is only available to North American WPN Premium stores at this time. Due to production timelines, all stores that achieved WPN Premium before March 7, 2022, will receive a Booster wrapper recycling box.
How Does Booster Recycling Work?
We are sending WPN Premium stores boxes that can be used to recycle Magic Booster wrappers. Please be aware that no other material can be recycled in these boxes. Each store in North America will be sent one box at this time.
Here’s a preview of the box:
We expect to begin shipping the boxes in late March. Once you’ve filled yours with Booster wrappers, you won’t have to pay to ship them back—simply send it back to TerraCycle using the prepaid label that arrives affixed to the box.
TerraCycle focuses on reducing waste worldwide. In 21 countries, they explore ways to recycle and collect typically non-recyclable items through national recycling platforms.
Many companies work with TerraCycle to take hard-to-recycle materials, such as ocean plastic, and turn them into new products. TerraCycle has diverted millions of pounds of valuable resources from landfills all over the world.
If you want to continue to explore TerraCycle services or if your store is not WPN Premium, you can use their Trading Card Packaging – Zero Waste Box.
Magic: The Gathering Recycling Program Testing Soon
Since this is their new program, we’ll let them tell you a little about it:
We are sending WPN Premium stores boxes that can be used to recycle Magic Booster wrappers. Please be aware that no other material can be recycled in these boxes. Each store in North America will be sent one box at this time.
We expect to begin shipping the boxes in late March. Once you’ve filled yours with Booster wrappers, you won’t have to pay to ship them back—simply send it back to TerraCycle using the prepaid label that arrives affixed to the box.
It’s important to talk with your LGS community about what can and cannot be recycled in these boxes. Consider using additional signage to ensure only Booster or Promo Pack wrappers are recycled in the box.
We recommend putting them in a visible place in your store without obstructing vital walkways. Placing them with additional signage in your play space, for example, will help signal players where to toss their Booster wrappers when they’re done drafting.
Your TerraCycle Booster wrapper box can hold thousands of Booster wrappers, and we hope that you and your community find it helpful in being more sustainable.
Seems pretty worthwhile to help with the sustainability of TCG packaging in stores hopefully worldwide soon!
Do you like the new program?
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About the Author: Travis Pasch
