History seems to repeat itself as Games Workshop abandons there social media pages again, just like under Tom Kirby.
GW seems to keep repeating itself, as some of their socials are biting the dust, and everything is being moved into its main account(s). Coupled with the constant shrinking of Forge World and the renewed warehouse issues, it feels like Games Workshop may have too much on its plate for its staff.
Games Workshop Abandons Their Social Media Pages Again
The closures seem to be isolated to their specialist line of games currently. Now it seems like Games Workshop is putting the task of community building for these games on the players and not on them any longer.
If you’ve been in the Warhammer hobby for a while now, you might remember when Tom Kirby (about ten years ago) helmed the company, they did almost the exact same thing. Then in 2016, when Kevin Rountree took over, he overhauled many of the ways GW approached the community and business and opened up new social accounts once again.
However, now it seems like they have decided these socials just aren’t worth it apparently.
It could very well just be too much for them to keep up with (and too many employees) for what they are getting out of it. This could also be a new strategy to consolidate communication for these lines into one central location.
Still, Black Library is a giant arm of the company, so seeing their socials go away is quite a strange one.
Overall these socials really haven’t been around that long this time, as they just made their return in 2016. So, who knows, maybe they will return near the end of the 2020s if the pattern holds.
It seems like the best way to end this one has to be with a meme from Sepulchre of Heroes.
Are you sad to see all these Games Workshop socials going away? Do you think it’s just a manpower issue?
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About the Author: Travis Pasch
Travis Pasch
Job Title: Head Writer & Editor
Socials: @paschbass
About Travis Pasch: Travis has been a Warhammer 40k hobbyist since the 1990s, playing the game since Third Edition. Through extensive traveling, he’s seen a lot of the miniatures hobby from across the world, giving him a unique perspective on the latest gaming topics and trends.
Travis’s brother even owns a commission painting studio, where he’s picked up a lot of good advice and techniques for painting Warhammer and tabletop miniatures over the years, as well. Travis joined the Spikey Bits team in 2019 and has been the lead writer since 2020.
Currently, he’s working on converting all his 40k Adeptus Mechanicus models and becoming a true tech enjoyer, complete with both sad and happy robot noises!
