Don’t look now, but the latest 40k pricing is pushing $100 for full squads and may have dire consequences for the hobby.
Games Workshop may end up pushing people out the door with the latest pricing for fairly simple kits and squads. Even some new easy-to-build (ETB) kits are pushing the $75 mark, and that’s just wild compared to big multi-part kits. These new high prices for simple kits and squads may lead to dire consequences for the hobby.
Games Workshop is Pushing People Out the Door
The latest GW pricing is, let’s say, surprising and a little worrying. ‘Elite-level’ models have been priced around $60-$65 for a while now, but we never saw troops (Scouts) that are just multi-part go for the same as Terminators or Company Heroes. These have no Kill Team upgrades, no nothing; they are just scouts. It’s also interesting that the scouts are more expensive than the Infernus squad, which are bigger models, and both are just basically ‘normal’ troops. However, it seems that because they come from Kill Team, GW has deemed that it’s worth the value to make them more expensive.
On the flip side, the Dire Avengers kit is already 5 for $45 (10 for $90), Banshees are even 5 for $60 (10 for $120), and now Scorpions (again multipart kit, no KT upgrades) are $75 for 10 when branded for ‘Kill Team.’ Does that mean the Scorpions will be $60 for five like Banshees at general release and also over $100 for an entire squad? It seems to be weird pricing all the way around with them. However, Striking Scorpions for $75 is the most expensive Kill Team kit to date.
A Bad Look For the Rumored Price Increases
In the same week, we saw the ETB Ballistus sprue from Leviathan go for $70! That is $5 less than the multi-part Redemptor. The last time we saw the ETB Redemptor was back in 2017, which was $45. Yes, $45! So we could see where hobbyists may want to upgrade their Redemptor or Brutalist Dreadnought with a set of cheaper Ballistus bits. Because, unless you’re new, buying Dreadnaughts for $70 isn’t as appealing as spending $10-$20 in bits to upgrade an existing model you may already have.
While some hobbyists may find the pricing a bit intense, it may make more sense if price increases are indeed on the way just like last February. However, high prices like this could just as easily push more hobbyists out the door.
What do you think about the latest pricing from GW for this week’s releases?
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About the Author: Rob Baer
Rob Baer
Job Title: Managing Editor
Founded Spikey Bits in 2009
Socials: Rob Baer on Facebook and @catdaddymbg on X
About Rob Baer: Founder, Publisher, & Managing Editor of Spikey Bits, the leading tabletop gaming news website focused on the hobby side of wargaming and miniatures.
Rob also co-founded and currently hosts the Long War Podcast, which has over 350 episodes and focuses on tabletop miniatures gaming, specializing in Warhammer 40k. and spent six years writing for Bell of Lost Souls.
Every year, along with his co-hosts, he helps host the Long War 40k Doubles Tournament at Adepticon and the Long War 40k Doubles at Las Vegas Open, which attracts over 350 players from around the world.
Rob has won many Warhammer 40k Tournaments over the years, including multiple first-place finishes in Warhammer 40k Grand Tournaments over the years and even winning 1st place at the Adepticon 40k Team Tournament.
With over 30 years of experience in retail and distribution, Rob knows all the products and exactly which ones are the best. As a member of GAMA (Game Manufacturers Association), he advocates for gaming stores and manufacturers in these difficult times, always looking for the next big thing to feature for the miniatures hobby, helping everyone to provide the value consumers want.
While he’s played every edition of Warhammer 40k and Warhammer Fantasy (since 5th Edition) and has been hobbying on miniatures since the 1980s, Titans of all sizes will always be his favorite! It’s even rumored that his hobby vault rivals the Solemnance Galleries, containing rulebooks filled with lore from editions long past, ancient packs of black-bordered Magic Cards, and models made of both pewter and resin.
