Don’t be surprised if you see Games Workshop kits in your local Target or Wal-Mart this Christmas season, GW is making serious moves. Come see the latest!
Here’s a quick recap from yesterday’s BIG news:
Via Chris Smith on Spikey Bits Hobbies and Tiny Plastic Spacemen (facebook) 1-27-2016
GW looks to be poised to enter the toy and model market this winter with a new “Build & Paint” line that was just spotted at the Nuremburg Toy Fair
Looks like Games Workshop fully intents on #bringinghobbyback with entry level plastic model kits that look to include everything you need to get started in the hobby itself!
The price point is also very aggressive for competing in the model industry with “snap together” kits costing roughly the same for each respective size.
These pictures show a new line of Games Workshop “Build & Paint” kits that look to be aimed specifically at toy and model shops.
GW’s BIG Plan
Tiny Plastic Spacemen reports today from the show again, the following:
“…We’ve been to talk to the GW guys just now and spoke with the person who is the main contact that is listed on the flyer. GW *are* aiming to get into big-box, high/main street retailers as well as ‘normal’ model & hobby shops.Box art is not finalized, neither are the actual contents, so the sprues, sprue colors and paint colors are subject to change. I was even asked if the sprues ought to be colored blue or green (I think they should). They’re not aiming these sets at gamers or even 40K players, the guy I talked to reminisced with me about playing with his Airfix models fighting dinosaurs and getting blown up by Action Man howitzers. These are for little kids to spot next to the Airfix sets in hobby and craft stores and potentially bigger retail chains as well.We asked if AoS/fantasy boxes will come and that will depend on requests and demand. Probably no new molds, they’re looking at existing molds only at the moment….”
I think this may be a HUGE boon for Games Workshop, as the potential to turn current and future generations of modelists into GW hobbyists is a great idea! By getting into the Big Box stores and even smaller model and toy stores, the company can now level the playing the field against their competitors, while gaining new customers OUTSIDE of their boutique toy soldier market.
The timing on this couldn’t have been any better either as we move forward into a very interesting 2016 full of new releases and brands from a myriad of competitors.
Special thanks to Tiny Plastic Spacemen for their “boots on the ground” reporting. Be sure to should all head over to their site for even more info.
~Clean up of jaws dropping on aisle 4?
How Good Are the New Wulfen? – Long War Episode 36
About the Author: Rob Baer
Rob Baer
Job Title: Managing Editor
Founded Spikey Bits in 2009
Socials: Rob Baer on Facebook and @catdaddymbg on X
About Rob Baer: Founder, Publisher, & Managing Editor of Spikey Bits, the leading tabletop gaming news website focused on the hobby side of wargaming and miniatures.
Rob also co-founded and currently hosts the Long War Podcast, which has over 350 episodes and focuses on tabletop miniatures gaming, specializing in Warhammer 40k. and spent six years writing for Bell of Lost Souls.
Every year, along with his co-hosts, he helps host the Long War 40k Doubles Tournament at Adepticon and the Long War 40k Doubles at Las Vegas Open, which attracts over 350 players from around the world.
Rob has won many Warhammer 40k Tournaments over the years, including multiple first-place finishes in Warhammer 40k Grand Tournaments over the years and even winning 1st place at the Adepticon 40k Team Tournament.
With over 30 years of experience in retail and distribution, Rob knows all the products and exactly which ones are the best. As a member of GAMA (Game Manufacturers Association), he advocates for gaming stores and manufacturers in these difficult times, always looking for the next big thing to feature for the miniatures hobby, helping everyone to provide the value consumers want.
While he’s played every edition of Warhammer 40k and Warhammer Fantasy (since 5th Edition) and has been hobbying on miniatures since the 1980s, Titans of all sizes will always be his favorite! It’s even rumored that his hobby vault rivals the Solemnance Galleries, containing rulebooks filled with lore from editions long past, ancient packs of black-bordered Magic Cards, and models made of both pewter and resin.
