Have you ever wondered how much it costs for your LGS to keep that gaming table you play on so often? Let’s break down the hidden costs.
If you didn’t already know it, renting space costs money. It’s something that customers at their Local Game Store (LGS) may be blissfully unaware of. Sure some people “do their part” and buy a paint pot or a pack of cards when they play, but is it enough to keep stores in business?
Well, it may be hardly scratching the surface as far as covering play space costs for any store.
Game Store Fails: Hidden Cost of Gaming Tables
We’re going to start off talking about your standard 4×6 gaming table. But to do so we have to add in all space that the players use to walk around and set their stuff on as well. If you’ve played Warhammer longer than thirty minutes, you’ll know that there’s a ton of players that go to LGSs with boxes on top of boxes of models. That takes up space. Once the players finally get their game set up, they have to walk around and use an area outside of the table.
For argument’s sake, let’s make the total space used including the table, the luggage, and walking space 10×10 feet. Doing simple math, that comes out to be 100 Sq feet. Now on average, game store owners can expect to pay about $13/sq ft in rent every year on their store’s space. And yes these numbers obviously fluctuate based on location, and foot traffic (like a Mall store etc) for sure.
At 100 sq feet, the monthly cost totals add up to be just over $100 a month. How’d we get there? Well, $13 a sq ft x 100 for the game table space equals $1300, then Divided by 12 months, and you get $108.
Now here’s the kicker. How many LGSs do you know of that only have one gaming table? If a store has four tables, that may be at aleast $400/month on space alone.
Wargamers vs. Cardgamers
On average, you can fit about four to six people at a 3×6 gaming table, probably more on the four side judging by the picture above.
Looking at this example you can see that a 3×6 card table takes up literally half the square footage of a tabletop gaming table, and requires no effort to build and maintain terrain etc as well. Plus it accommodates at least twice as many players as our first example and thus can generate at least twice as much revenue.
Based on our math above the “rent” on a game table such as this is just a little over $50 a month, as well. Imagine if you put eight card gamers at a table that size, it’s the same rent as the game tables above for twice the players.
Step 3… Profit?
Looking at it from a business standpoint, four, or even six card gamers are more likely to buy more drinks and card packs (which have good margins and are sold in quantity) more frequently than a pot of paint, or even a new model for their army.
Sure stores sell pots of paint on the regular, there is no doubting that. Plus hot models like the Knight Castellan and Primaris sold like hotcakes in stores when they first came out. Notwithstanding any FAQs, months later new products just may not sell nearly as much as they did when they released.
With the overall price of GW’s products also increasing in the recent past, the margin of profit on kits and paints has probably gotten even smaller.
Now compare them to something more “consumable”.
- Gaming Card packs: $4.00(ish) Cost of box ~$75 Cost per pack $2.08 Profit: Full box per pack at full retail around $69
- Soda MSRP $1.00 Cost of soda from wholesalers around .33 profit- .67
We can all probably agree, for the most part, everyone who plays card games doesn’t mind shelling out $4 to for the chance of opening a $5-$20 card and making their money back. You’ve also got sodas and other drinks and snacks that stores sell all day long.
Everyone who spends their afternoon playing card games or even a tabletop game like Warhammer is going to get thirsty. Sodas are a goldmine for hobby stores. You can buy a 24-pack of sodas for just a couple of bucks if you grab them on sale somewhere, then charge $1 for each can? That’s $20+ dollars made off of $4-ish dollars.
What does it all mean?
After breaking down those numbers above, there could be a strong argument for the notion of pay where you play.
Customers that make the majority of their purchases online, recast issues aside, but yet play in stores could be a part of the problem when it comes to hobby stores being forced to close their doors.
We’ve all heard someone say, “oh well I always buy a pot of paint or a pack of cards when they are the game store” right? Based on the numbers above, a store would have to sell about 50 pots of paint just to break even on the rent for ONE game table each month.
While it’s a noble effort to come in and buy a pack of cards, paint, soda, etc. in this day and age it may not be nearly enough.
At the end of the day, for most healthy well-stocked games stores in larger markets, everything balances out between the multiple small purchases (paints and card packs) and large purchases (tabletop minis, full boxes of trading cards and Box Sets of models).
By now, hopefully, you’ve noticed more of the hidden costs that come with running a store. It’s not getting any easier for them these days either.
What do you think about the business expenses of hobby shops? How many gaming tables does your LGS have?
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About the Author: Rob Baer
