In 2018 the stores seemed to have closed forever but soon Toys ‘R’ Us is set to open under new ownership- check it out!
If you shed a little tear for the toy giant in 2018, then you should be excited to see it’s coming back! While it’s not going to have giant box stores like in the past, the name and idea will live on. Well, for now at least. The parent company, Tru Kids Inc., was bought by a New York-based management firm, WHP, coming from a statement on CNBC.
This isn’t the first time new owners have come in to save the brand, but they are going to do things differently. With Toys in as high of demand as ever, they feel they have the strategy to make it work.
Toys ‘R’ Us to Open Under Back Up New Ownership
Instead of giant stores, they are going to try and adapt to the new COVID world. With things like pop-up locations, airport shops, and places inside existing retail stores. So if you were hoping to bring your kids into the giant stores, those days seem to be over. While they say this is just the start of the plan, we don’t see them returning to large buildings once again.
We’re in the brand business, and Toys R Us is the single most credible, trusted, and beloved toy brand in the world, said Yehuda Shmidman the chairman and chief executive officer of WHP. He then continued with, We’re coming off a year where toys are just on fire. … And for Toys R Us, the U.S. is really a blank canvas. we’re interested to see if they can finally revamp the brand and keep it going into the future. Because who doesn’t love toys?
Did you love going on Toys ‘R’ Us trips as a kid? Are you excited to see the toy giant coming back?
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About the Author: Travis Pasch
Travis Pasch
Job Title: Head Writer & Editor
Socials: @paschbass
About Travis Pasch: Travis has been a Warhammer 40k hobbyist since the 1990s, playing the game since Third Edition. Through extensive traveling, he’s seen a lot of the miniatures hobby from across the world, giving him a unique perspective on the latest gaming topics and trends.
Travis’s brother even owns a commission painting studio, where he’s picked up a lot of good advice and techniques for painting Warhammer and tabletop miniatures over the years, as well. Travis joined the Spikey Bits team in 2019 and has been the lead writer since 2020.
Currently, he’s working on converting all his 40k Adeptus Mechanicus models and becoming a true tech enjoyer, complete with both sad and happy robot noises!
