Henry Cavill heading up the new Amazon Warhammer 40k series already caused many waves, making you wonder, where did Warhammer+ Plus go wrong?
Not only was the community insanely hyped about a Warhammer series on Amazon, but Games Workshop’s stock also soared 20% in a day! Obviously, a lot of this had to do with Amazon and Henry Cavill, but Warhammer+ never really moved the needle (if anything, it caused it to drop- read more about that here).
It feels really odd for them to spend all this time building their own platform (instead of just putting animations on something like Amazon, as everyone said back in 2021) and then go this route only about a year later…
Warhammer+ Plus Now That Henry Cavill is Here
When Games Workshop first announced all the animations, many people assumed it would be put out to an existing streaming platform (as this new announcement is actually for Amazon’s platform), not something totally their own that you had to pay for.
Perhaps if GW had gone this route to start (with an existing platform), Warhammer + wouldn’t have been so attacked (which we’ve covered fairly extensively). While the platform pays for itself with free merchandise vouchers and the opportunity to buy exclusive miniatures, the animations haven’t done much to get people on the platform.
Warhammer+ Plus Did Nothing For Investors
Warhammer + also never really saw a big increase for investors overall. So, just interesting to think about what the Amazon announcement did for the stock price in just one day compared to how Warhammer+ plus worked out over the past year. As we said, at this point, it basically pays for itself with the vouchers and exclusive minis, but overall, it really hasn’t done much to grow the hobby.
If GW was trying to bring people into Warhammer, this ended up not being the way to do it…
Currently, the only people who will pay for the Warhammer app (i.e., Warhammer+ Plus)are the ones who already like and play Warhammer. It hasn’t really brought new eyes to the game, whereas something on Amazon can get viewed by people who have never even heard of a tabletop game.
At the end of the day, Warhammer+ seems to be more of Games Workshop trying to squeeze every penny out of its existing customer base, and not trying to expand it. GW doesn’t have the best track record with apps, and it will be interesting to see how they handle Warhammer+ if the Amazon series does well.
Maybe the whole debacle could have been avoided if they had just partnered with an experienced platform, to begin with, and didn’t have to be carried on the (very strong) back of Henry Cavill.
Ultimately we can only guess what will happen with Warhammer+ Plus now that Henry Cavill is here. Still, given the track record up to 2023, we’re ready to tune into Amazon, which has a proven subscription model that actually works as intended.
Is anyone else still waiting for the army builder app to get fixed from 2020?
Games Workshop was great once, and we’re here for when they will be great again.
- What the Community Thinks About the New 40k Rules Updates
- Is Warhammer+ Plus Worth It: Everything You Need To Know
- Games Workshop NDA Leak More Damaging Than Their IP Policy
- YouTubers Have Started Attacking Warhammer TV
- News of the GW ‘Fan Revolt’ has Hit Wall Street
- Boycotts Don’t Work, Do This Instead to Games Workshop
- Lookout YouTube, GW Just Updated Their IP Guidelines
- Where GW Fan Creativity Ends & IP Infringement Starts
- How Much Money Games Workshop Marks Up Their Products Now
- Warhammer Plus Is Why Games Workshop Stock is Dropping
What do you think will happen to Warhammer+? If it was on another platform, would you have watched more?
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About the Author: Rob Baer
