How many of you remember the Skulz Program?
Way back in the late 1990’s and early 2000’s Games Workshop had a customer rewards program for Mail Order Customers.
They called it the ‘Skullz’ program and it rocked. I actually managed to save up enough points to score the Adeptus Mechanicus squad which I still have to this day, but the Baneblade kit escaped me.
For it me the program definitely influenced the amount I would buy on each order, and I imagine I wasn’t the only one.
Do you think that with another lackluster year profits wise, a customer rewards program similar to this is in order?
Founder, Publisher, & Managing Editor of Spikey Bits, the leading tabletop gaming news website focused on the hobby side of wargaming and miniatures.
Rob also co-founded and is a panelist on the weekly Long War Podcast, which has over 350 episodes and focuses on tabletop miniatures gaming, specializing in Warhammer 40k, and spent six years writing for Bell of Lost Souls.
