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Games Workshop is Still in Trouble With These Financials

By Rob Baer | January 12th, 2023 | Categories: Finance, Games Workshop, Warhammer 40k Rumors

games-workshop-boycott-stock-dropGames Workshop has released its 2022 financials, and things have basically come to a standstill in terms of growth for the company.

The Games Workshop Investor page just released a deep financial summary breakdown of revenue, costs, and profits for half their fiscal year, which ended on November 27, 2022.

warhammer statue hq gw

However, this also shouldn’t be a shocker as the COVID boom is slowing, and things are returning to pre-COVID numbers and trends. Well, amid a general feeling of contempt by their customer base for years of broken promises, price increases, and paywalls.

Let’s first check out the insane jumps from last year, then check out the newest report.

GW Profits & Revenue (2021-2022)

GW revenue

This is when things really slowed to a crawl. However, they were really saved by licensing revenue here, as it accounted for a large portion of their profits. Compared to their previous growth, this was basically nothing for them in terms of growth. as dividends stayed the same, and profit did not increase all that much.

So, it looks like the trend will continue with the new 2022-2023 numbers.

Games Workshop is Still in Trouble: 2022 Financials

Games Workshop Financials 2022

Here are some highlights:

  • Licensing revenue actually went down 6 million. This saved their profits last year, and it’s quite down this time. One interesting thing to note, PC and console games make up 83% of their licensing. 
  • Revenue at constant currency barely increased. 
  • Core operating profit only increased by 1 million. 
  • Operating profit went down by 5 million. this is the first time we’ve seen those numbers drop in a long time. 
  • Operating profit at constant currency dropped even more. 
  • Profit before taxation fell by 5 million. Again, this is the first time we’ve seen this in a while. 
  • Earnings per share went down as well. This is interesting when looking at how much their stock rose recently due to Amazon and Henry Cavill
  • Despite this, dividends per share actually went up a lot (by about 60% percent).
  • Online sales went down by .5% but all forms of other trade went up. 
gw storeReading through the packet, there are some other pretty big insights:
We are investing in a new platform for our webstore, and to date, we have spent £4.9 million. The launch of the new webstore is delayed due to needing more time given the complex nature of the project. I’m disappointed with progress to date so we have some ground to make up – we have tentatively rescheduled for a go live date in the summer of 2023.
This is interesting, and we’ll have to see how the new site performs and if it will drive more people to the platform.

Games Workshop Financials 2022 2

Lastly, North America is still the largest region in terms of sales.

Is Games Workshop Stock Worth it Now?

At this point, it’s a hard sale as the stock just went sky-high in price due to the announcement of Henry Cavill’s involvement. If you bought it right before that, you’re in good shape.

For newer investors, and these numbers out, it would probably be better to wait and see how everything plays out in the next several months.

Then, when you couple this with all the macroeconomic indicators saying we may be headed into bad times financially and pressure from 3d printing and competitors’ gains around them, the outlook for Games Workshop in both the near and short term is not very good if they keep going about things the same way…

Will Games Workshop Survive This Slowdown?

Well, of course. It just feels like Games Workshop needs some sort of reset on the rules bloat (for 40k especially) and price, or all these other games and companies will keep creeping closer and taking more of Games Workshop’s precious market share…

Other game systems with well-rounded rules, popular IP, and low barriers to entry are taking players away from Games Workshop’s properties.

Slow growth can be fixed if Games Workshop pivots and changes how they do business, specifically with its product mix and apps that have been plagued by mismanagement and technical issues since the beginning.

Are you surprised by the Games Workshop profits and revenue numbers from this 2022 mid-year financial summary? 

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About the Author: Rob Baer

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Rob Baer

Job Title: Managing Editor

Founded Spikey Bits in 2009

Socials: Rob Baer on Facebook and @catdaddymbg on X

About Rob Baer: Founder, Publisher, & Managing Editor of Spikey Bits, the leading tabletop gaming news website focused on the hobby side of wargaming and miniatures.

Rob also co-founded and currently hosts the Long War Podcast, which has over 350 episodes and focuses on tabletop miniatures gaming, specializing in Warhammer 40k. and spent six years writing for Bell of Lost Souls. 

Every year, along with his co-hosts, he helps host the Long War 40k Doubles Tournament at Adepticon and the Long War 40k Doubles at Las Vegas Open, which attracts over 350 players from around the world.

Rob has won many Warhammer 40k Tournaments over the years, including multiple first-place finishes in Warhammer 40k Grand Tournaments over the years and even winning 1st place at the Adepticon 40k Team Tournament.

With over 30 years of experience in retail and distribution, Rob knows all the products and exactly which ones are the best. As a member of GAMA (Game Manufacturers Association), he advocates for gaming stores and manufacturers in these difficult times, always looking for the next big thing to feature for the miniatures hobby, helping everyone to provide the value consumers want.

While he’s played every edition of Warhammer 40k and Warhammer Fantasy (since 5th Edition) and has been hobbying on miniatures since the 1980s, Titans of all sizes will always be his favorite! It’s even rumored that his hobby vault rivals the Solemnance Galleries, containing rulebooks filled with lore from editions long past, ancient packs of black-bordered Magic Cards, and models made of both pewter and resin.