Forge World has died again as Games Workshop rebrands its boxes to erase the iconic name from its products for good.
Renowned for producing highly detailed and specialized models, Forge World has long held a special place in the hearts of hobbyists and collectors. We saw their webstore get absorbed into the new Warhammer site not long ago, and now the last nail may be in the coffin for Forge World, sadly.
Even Forge World Boxes Are Dead Now
There is something a little strange about getting a box without the Forge World branding.
We recently saw this box and were sad that there is no mention of Forge World, the cool cog skull, or anything. Just like on the website, it simply says Expert Product 15+ on the box. Some people will probably be getting boxes in the old packaging, but anything newer (or that GW decides to rebox) will most likely look like this from now on.
The rebranding represents a pivotal moment for both new and veteran hobbyists, as Games Workshop seeks to harmonize the identity of Forge World with its overarching vision, ensuring a seamless experience for its devoted fan base.
2023: Forge World is No More on the New Warhammer Site
All the Forge World products are now on the new combined Warhammer dot com site, and when you try to go to their previous website, it redirects you to here. Sadly, we could not find one instance of the term Forge World on this new retail site anymore.
Instead, these listings just say Expert Kit, as there is no mention of Forge World, and while they still might actually produce the models, it seems like Forge World is basically no more.
As of now, these products are just 15+ expert resin kits.
The Horus Heresy upgrades are also called Expert Kits now, meaning everything that was Forge World is now just an “Expert Kit.”
This is the only thing that remains of Forge World after the rebrand. However, even this Facebook page has only been about Horus Heresy since 2020. Plus, as you can see, the website is linked to the new Warhammer site.
Late in the day, after the new website rolled out, Games Workshop put out an FAQ for their new site launch. In it, they confirmed our fears: Forge World is no more.
As they say, all things must come to an end. There’s just something nostalgic about the Forge World logo on a box, though. Either way, whether you love or hate it, it’s more or less gone for good now.
All GW Stores to Rebrand & The Changes Ahead!
What do you think about Forge World being rebranded into expert kits 15+ by Games Workshop?
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