Games Workshop released their trading update for their half year sales figures and indicated sales will be down, but not for the reason many people think.
Via Games Workshop
Games Workshop Group PLC announces that trading in the six months to 29 November 2015 at constant currency has been broadly in line with the Board’s expectations and 2014/15 first half performance.
Over the six month period we have seen modest sales growth at constant currency. However, the adverse impact of a stronger pound will result in a small decline in reported sales for the period.
The Company’s half yearly report for the six months to 29 November 2015 will be released on 12 January 2016.
So it looks like overall GW is expecting a decline in sales that stretches back to November of 2014 when they were down 6.6% just before the new CEO took over.
Now after the Ice Age of Sigmar from this summer, sales are still expected to be down, but ” broadly in line with the Board’s expectations”.
However this year instead of trimming the fat, Games Workshop has changed its retail format and is in the process of re-branding it’s stores worldwide as “Warhammer” , and has pursued an aggressive schedule of opening new stores this year.
It’s a bold move cotton, I hope it pays off when the numbers come out in January.
Is that a lot of work and selling of bundles to still be down sales wise?. How bad was Age of Sigmar really for them?
About the Author: Rob Baer
Rob Baer
Job Title: Managing Editor
Founded Spikey Bits in 2009
Socials: Rob Baer on Facebook and @catdaddymbg on X
About Rob Baer: Founder, Publisher, & Managing Editor of Spikey Bits, the leading tabletop gaming news website focused on the hobby side of wargaming and miniatures.
Rob also co-founded and currently hosts the Long War Podcast, which has over 350 episodes and focuses on tabletop miniatures gaming, specializing in Warhammer 40k. and spent six years writing for Bell of Lost Souls.
Every year, along with his co-hosts, he helps host the Long War 40k Doubles Tournament at Adepticon and the Long War 40k Doubles at Las Vegas Open, which attracts over 350 players from around the world.
Rob has won many Warhammer 40k Tournaments over the years, including multiple first-place finishes in Warhammer 40k Grand Tournaments over the years and even winning 1st place at the Adepticon 40k Team Tournament.
With over 30 years of experience in retail and distribution, Rob knows all the products and exactly which ones are the best. As a member of GAMA (Game Manufacturers Association), he advocates for gaming stores and manufacturers in these difficult times, always looking for the next big thing to feature for the miniatures hobby, helping everyone to provide the value consumers want.
While he’s played every edition of Warhammer 40k and Warhammer Fantasy (since 5th Edition) and has been hobbying on miniatures since the 1980s, Titans of all sizes will always be his favorite! It’s even rumored that his hobby vault rivals the Solemnance Galleries, containing rulebooks filled with lore from editions long past, ancient packs of black-bordered Magic Cards, and models made of both pewter and resin.
