GW may have raised the pricing of their Leviathan 40k Box set even higher for places outside of the UK, as the pricing just doesn’t add up…
We all know GW uses arbitrage across currencies to pad their sales, but this is above what we have seen before. Even though the value of the box is still insane at this cost, it just feels terrible for all of North America (and most of the world) to pay more than we “normally would,” at least compared to the GBP price.
We’ve talked a lot about how much GW marks up their products around the world so we won’t go too much into the current structure, but if you want to read all about it, you can here.
Leviathan Pricing Doesn’t Make Sense
This is obviously a giant box with an insane amount of value, even at a price of $300.
However, even though there is a lot of value, it seems like GW is jacking the price up $20 more than usual (according to their current structure.)
So, let’s compare the price of Leviathan to their normal pricing schema and show you what we’re seeing.
£150 is the current price for the Leviathan box in the UK. So, this is a great starting point to see how much the box “should” cost in the USA according to their own (inflated) pricing scheme.
We’ll use the Games Workshop webstore converter (you can use Forge World or GW webstore) to show what they charge in various countries’ local currencies:
Pricing in local currency, meanwhile, means you can easily work out how much anything costs without mucking about with a currency converter – as well as not having to worry about conversion fees for banks abroad.
We’ve talked about arbitrage before and how it essentially killed Horus Heresy once through price hikes on Forge World in August of 2018. However, with the currencies between the United States and the UK drawing closer, we could be paying a lot less for our Warhammer hobby than any of us imagined.
As you can see, when converted to US Dollars, this same £150 item sells for $230, which in theory, is the price that the Leviathan box “should be.” That MSRP would make sense “in GW money,” as their battleforce boxes are all now $230 after the February 2023 price hikes.
However, as we all know now, the price of Leviathan in the United States is $250, twenty more additional dollars over GW’s own web currency conversion from the UK pound sterling.
So you could argue that GW jacked up the price another $20 further over their already inflated arbitrage rates. But it is worse when you think about it, and here’s why.
While it’s hard to complain about a box with so much value, it’s sad to see that GW may have just raised the price by $20 compared to their normal rates. If you think about how many boxes they will sell, that is a lot of extra loot they collect from the USA.
However you feel about all this, we encourage you to always vote with your hobby dollars. The more money that goes to your local retailer is less money that goes directly to Games Workshop.
This sends them a message that local game stores are still important and that we, as consumers, do not approve of their greedy pricing and continued mistreatment of retailers.
Games Workshop was great once, and we’re here for when they will be great again.
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About the Author: Rob Baer
Rob Baer
Job Title: Managing Editor
Founded Spikey Bits in 2009
Socials: Rob Baer on Facebook and @catdaddymbg on X
About Rob Baer: Founder, Publisher, & Managing Editor of Spikey Bits, the leading tabletop gaming news website focused on the hobby side of wargaming and miniatures. Rob has won many Warhammer 40k Tournaments over the years, including the Adepticon Team Tournament and American Team Tournaments, and is on a first-name basis with almost every major company in the space.
He’s all gaming all the time. With over 30 years of experience in retail and distribution, Rob knows all the products and exactly which ones are the best. He advocates for gaming stores and manufacturers in these difficult times, always looking for the next big thing to feature for the miniatures hobby, helping everyone to provide the value consumers want.
While he’s played every edition of Warhammer 40k and Warhammer Fantasy (since 5th Edition) and has been hobbying on miniatures since the 1908s, Titans of all sizes will always be his favorite! It’s even rumored that his hobby vault rivals the Solemnance Galleries, containing rulebooks filled with lore from editions long past, ancient packs of black-bordered Magic Cards, and models made of both pewter and resin.
