Henry Cavill heading up the new Amazon Warhammer 40k series already caused many waves, making you wonder, where did Warhammer+ Plus go wrong?
Not only was the community insanely hyped about a Warhammer series on Amazon, but Games Workshop’s stock also soared 20% in a day! Obviously, a lot of this had to do with Amazon and Henry Cavill, but Warhammer+ never really moved the needle (if anything, it caused it to drop- read more about that here).
It feels really odd for them to spend all this time building their own platform (instead of just putting animations on something like Amazon, as everyone said back in 2021) and then go this route only about a year later…
Warhammer+ Plus Now That Henry Cavill is Here
When Games Workshop first announced all the animations, many people assumed it would be put out to an existing streaming platform (as this new announcement is actually for Amazon’s platform), not something totally their own that you had to pay for.
Perhaps if GW had gone this route to start (with an existing platform), Warhammer + wouldn’t have been so attacked (which we’ve covered fairly extensively). While the platform pays for itself with free merchandise vouchers and the opportunity to buy exclusive miniatures, the animations haven’t done much to get people on the platform.
Warhammer+ Plus Did Nothing For Investors
Warhammer + also never really saw a big increase for investors overall. So, just interesting to think about what the Amazon announcement did for the stock price in just one day compared to how Warhammer+ plus worked out over the past year. As we said, at this point, it basically pays for itself with the vouchers and exclusive minis, but overall, it really hasn’t done much to grow the hobby.
If GW was trying to bring people into Warhammer, this ended up not being the way to do it…
Currently, the only people who will pay for the Warhammer app (i.e., Warhammer+ Plus)are the ones who already like and play Warhammer. It hasn’t really brought new eyes to the game, whereas something on Amazon can get viewed by people who have never even heard of a tabletop game.
At the end of the day, Warhammer+ seems to be more of Games Workshop trying to squeeze every penny out of its existing customer base, and not trying to expand it. GW doesn’t have the best track record with apps, and it will be interesting to see how they handle Warhammer+ if the Amazon series does well.
Maybe the whole debacle could have been avoided if they had just partnered with an experienced platform, to begin with, and didn’t have to be carried on the (very strong) back of Henry Cavill.
Ultimately we can only guess what will happen with Warhammer+ Plus now that Henry Cavill is here. Still, given the track record up to 2023, we’re ready to tune into Amazon, which has a proven subscription model that actually works as intended.
Is anyone else still waiting for the army builder app to get fixed from 2020?
Games Workshop was great once, and we’re here for when they will be great again.
- What the Community Thinks About the New 40k Rules Updates
- Is Warhammer+ Plus Worth It: Everything You Need To Know
- Games Workshop NDA Leak More Damaging Than Their IP Policy
- YouTubers Have Started Attacking Warhammer TV
- News of the GW ‘Fan Revolt’ has Hit Wall Street
- Boycotts Don’t Work, Do This Instead to Games Workshop
- Lookout YouTube, GW Just Updated Their IP Guidelines
- Where GW Fan Creativity Ends & IP Infringement Starts
- How Much Money Games Workshop Marks Up Their Products Now
- Warhammer Plus Is Why Games Workshop Stock is Dropping
What do you think will happen to Warhammer+? If it was on another platform, would you have watched more?
Let us know in the comments of our Facebook Hobby Group, or our new Discord server, and make sure you enter the latest monthly giveaway for FREE today!
Get ad-free access to hobby videos, a monthly crate of miniatures, and support some of the best creators out there for as little as $6 a month on Patreon!
About the Author: Rob Baer
Rob Baer
Job Title: Managing Editor
Founded Spikey Bits in 2009
Socials: Rob Baer on Facebook and @catdaddymbg on X
About Rob Baer: Founder, Publisher, & Managing Editor of Spikey Bits, the leading tabletop gaming news website focused on the hobby side of wargaming and miniatures.
Rob also co-founded and currently hosts the Long War Podcast, which has over 350 episodes and focuses on tabletop miniatures gaming, specializing in Warhammer 40k. and spent six years writing for Bell of Lost Souls.
Every year, along with his co-hosts, he helps host the Long War 40k Doubles Tournament at Adepticon and the Long War 40k Doubles at Las Vegas Open, which attracts over 350 players from around the world.
Rob has won many Warhammer 40k Tournaments over the years, including multiple first-place finishes in Warhammer 40k Grand Tournaments over the years and even winning 1st place at the Adepticon 40k Team Tournament.
With over 30 years of experience in retail and distribution, Rob knows all the products and exactly which ones are the best. As a member of GAMA (Game Manufacturers Association), he advocates for gaming stores and manufacturers in these difficult times, always looking for the next big thing to feature for the miniatures hobby, helping everyone to provide the value consumers want.
While he’s played every edition of Warhammer 40k and Warhammer Fantasy (since 5th Edition) and has been hobbying on miniatures since the 1980s, Titans of all sizes will always be his favorite! It’s even rumored that his hobby vault rivals the Solemnance Galleries, containing rulebooks filled with lore from editions long past, ancient packs of black-bordered Magic Cards, and models made of both pewter and resin.
