One ‘lucky’ Games Workshop retailer appears to be one of the only stores in the world to score July’s Age of Sigmar new releases weeks ahead of their competition. The question is, why?
Dragon’s Den Games apparently received something akin to the ‘Black Boxes’ of old in the mail nearly two weeks before the Age of Sigmar arrived on shelves. They shared this video with the rest of the class back on July 3rd, but politely asked no one to click the link until 12:01 am.
I personally know of stores that purchased a special release kit of EIGHTY, (YES 80!) Age of Sigmar Starter sets and all Games Workshop provided them as far as ‘promo’ items was an early starter set, some balloons, and shirts. They also told those stores that they were not allowed to showcase or post that starter until the weekend when the pre orders goes up around 1PM EST on Saturdays.
If I was a GW retailer (who signed the same contract with GW as Dragon’s Den Games), I’d be scratching my head right now wondering why this store, that’s managed by an Ex-Games Workshop staffer (Phil Grau), got such special treatment! In fact, I would call up my GW rep and ask them that very question.
Since the whole thing’s up on Youtube already, here’s some screencaps of the new kit:
And the image doing the rounds yesterday: 
Skip to timeline: 5:00 for the Opidian Archway
Again, Dragon’s Den seems to be the luckiest retailer in the world – getting an Archway 2 weeks before it’s official GW roll-out!
Here is another shot of both of this week’s upcoming terrain kits from InHuman-BiTZ-BoX (Facebook)
~For the rest of us… more on these kits soon
About the Author: Rob Baer
Rob Baer
Job Title: Managing Editor
Founded Spikey Bits in 2009
Socials: Rob Baer on Facebook and @catdaddymbg on X
About Rob Baer: Founder, Publisher, & Managing Editor of Spikey Bits, the leading tabletop gaming news website focused on the hobby side of wargaming and miniatures.
Rob also co-founded and currently hosts the Long War Podcast, which has over 350 episodes and focuses on tabletop miniatures gaming, specializing in Warhammer 40k. and spent six years writing for Bell of Lost Souls.
Every year, along with his co-hosts, he helps host the Long War 40k Doubles Tournament at Adepticon and the Long War 40k Doubles at Las Vegas Open, which attracts over 350 players from around the world.
Rob has won many Warhammer 40k Tournaments over the years, including multiple first-place finishes in Warhammer 40k Grand Tournaments over the years and even winning 1st place at the Adepticon 40k Team Tournament.
With over 30 years of experience in retail and distribution, Rob knows all the products and exactly which ones are the best. As a member of GAMA (Game Manufacturers Association), he advocates for gaming stores and manufacturers in these difficult times, always looking for the next big thing to feature for the miniatures hobby, helping everyone to provide the value consumers want.
While he’s played every edition of Warhammer 40k and Warhammer Fantasy (since 5th Edition) and has been hobbying on miniatures since the 1980s, Titans of all sizes will always be his favorite! It’s even rumored that his hobby vault rivals the Solemnance Galleries, containing rulebooks filled with lore from editions long past, ancient packs of black-bordered Magic Cards, and models made of both pewter and resin.
