Games Workshop just had a record year, but confirmed more Warhammer price increases are on the way to keep up with tariffs, wages, and more.
Originally posted in January 2025. Updated on July 31st, 2025, by Rob Baer with the latest from Games Workshop.
Games Workshop just posted its biggest profit year ever, and naturally, prices are still going up. Yep. Record profits, generous CEO bonuses, and yet, more price increases are on the horizon for Warhammer fans. But… this time, the reasons are not just keeping up with inflation.
Let’s break it all down and talk about what it means for your next army purchase, why it’s happening, and how you can stay ahead of the rising cost of plastic.
The Short Version: Profits Up, Prices Going Higher
Games Workshop made a killing this year. We’re talking hundreds of millions in revenue and an operating profit of nearly £170 million. That sounds great for shareholders and especially great for CEO Kevin Rountree, who walked away with £2.8 million in “free” stock this year.
But buried in their financial report was this nugget:
“We will continue to raise our RRPs on new products (the average was c.5% in 2024/25) to represent the significant investment it has taken to deliver them.”
Translation: Prices are going up again, likely around another 5% on average, just like last year…
Why the Price Bump?
Let’s give credit where it’s due, GW is increasing base pay in the UK to £12.75/hour, and they’re giving a 3% raise for 2025/26. That’s good news for staff. But they’re also staring down a £12 million tariff hit next year. Rising costs in shipping, manufacturing, and labor all mean one thing: you’re going to pay more for your miniatures.
It’s not just about greed, although the optics of handing your CEO millions in stock while raising prices again aren’t exactly winning hearts. GW is in full business mode, and the bottom line is that we, the players, foot the bill.
What This Means for the Hobby
This isn’t the first time we’ve seen this dance, not even the fifth time. There are generally price increases every year, and 2024 had some doozies. Now, with confirmation of more increases, your backlog might start looking a lot more appealing.
A few things to consider:
- Starter sets and army boxes remain the best bang for your buck, especially if you split them with a friend.
- Buying secondhand or from local sellers can save you a small fortune, especially on older kits.
- Print-to-play or proxies? Just saying, there’s never been more resin on the market. Tournament legal or not, people are looking for alternatives.
- Plan your purchases: if you know that box of Assault Intercessors is jumping up in price next quarter, maybe snag it now.
Final Thoughts From Us
Games Workshop is doubling down on profits, and the cost of collecting isn’t going to drop anytime soon. Hobbyists are stuck between wanting to support a game they love and feeling priced out by constant increases.
Is it sustainable? That’s the big question. For now, all we know is that the plastic crack is getting more expensive, and your wallet’s going to feel it.
So maybe hold off on that impulse buy, finish your backlog, or just get really good at trading with friends.
See the Full GW Financial Report
What are your thoughts on GW’s CEO promising more price increases?
Or you can buy from China at 1/10 the price. Fuck you Games Workshop