Games Workshop price increase for 2025 is here. See how Warhammer 40k, AoS, Heresy, and Old World kits are changing and what it means for your wallet.
Originally posted in January 2025. Updated on August 30th, 2025, by Rob Baer with the latest price increases from Games Workshop.
Games Workshop just posted its biggest profit year ever, and naturally, prices are still going up. Yep. Record profits, generous CEO bonuses, and yet, more price increases are here for Warhammer hobbyists. But… this time, the reasons are not just keeping up with inflation.
Let’s break it all down and talk about what it means for your next army purchase, why it’s happening, and how you can stay ahead of the rising cost of plastic.
The Short Version: Profits Up, Prices Going Higher
Games Workshop made a killing this year. We’re talking hundreds of millions in revenue and an operating profit of nearly £170 million. That sounds great for shareholders and especially great for CEO Kevin Rountree, who walked away with £2.8 million in “free” stock this year.
But buried in their financial report was this nugget:
“We will continue to raise our RRPs on new products (the average was c.5% in 2024/25) to represent the significant investment it has taken to deliver them.”
Translation: Warhammer Prices were always going to increase again, and now we have the details for 2025’s increase.
Why Did Warhammer Prices Increase?
Let’s give credit where it’s due: GW is increasing base pay in the UK to £12.75/hour, and they’re giving a 3% raise for 2025/26. That’s good news for the staff.
However, Tariffs also played into the story. GW’s annual report flagged an estimated $16.1 million in extra costs tied to new U.S. trade rules. The silver lining here is they’re absorbing those costs themselves through efficiency improvements rather than passing the full weight on to hobbyists.
Either way, Games Workshop has made price increases an annual ritual. On average, they raise costs by around 5% each year, and their most recent annual report confirmed that hikes would continue.
2025 Warhammer Price Increases by System
Starting 6 October 2025, Games Workshop is rolling out new prices in Warhammer stores and on Warhammer.com. On average, prices across the whole Games Workshop range went up by about $2.66 per kit, which works out to roughly a 4% bump overall.
The good news? Paints, sprays, and paint sets are staying put at their current prices, so your hobby desk won’t feel the pinch, at least.
We reviewed the list Games Workshop sent to partner stores, and here are the standout changes :
Warhammer 40k Price Increase
-
Combat Patrols: $170, about a 1.6% increase for the ones that were still $168
-
Character Kits: $51.19 average, roughly 5% rise (two or three bucks more per mini).
-
Rulebooks: $69, a 6.15% bump
-
Other Kits (infantry, vehicles, terrain): $62.33 average, about 4.6% higher. That means $65 kits are now $69, $62.50 kits are $65, and so on.
-
Codex Books: No changes
Warhammer Age of Sigmar Price Increase
-
Battletomes: No changes
-
Spearhead Boxes: $150, up from $145 a 3.45% increase.
-
Character Kits: $50-$55 average
-
Other Kits: Similar increases to 40k
Warhammer: The Old World
-
Rulebook: $73.50
-
Character Kits: $50-$55 after small hikes
-
Other Kits: Aligns with 40k and Horus Heresy.$80 to $82, $85 to $90
-
Core Sets and Terrain: Around 4% higher
Horus Heresy
-
Age of Darkness Rulebook: $73.50
-
Resin Character and Unit Kits: $60-$75, about 5% increase
-
Other Kits: Matching Old World and 40k pricing. $80 to $82, $85 to $90, etc…
Necromunda
-
Books: $53 flat
-
Gang Boxes: $50-$55, up $2-$3
-
Terrain Kits: $80-$100
Kill Team
-
Core Book: $64
-
Killzones, Team Boxes, Terrain Bundles: $100-$125, 3-5% higher
-
Teams: In line with 40k pricing shifts
Middle-earth Strategy Battle Game
-
Rules Manual: $60
-
Army and Hero Kits: Just under $50 with light increases
Citadel Hobby Supplies
Surprisingly, paints, brushes, and hobby tools were hardly touched this round. If you’re restocking paints, the price increase won’t impact you here.
What This Means for the Hobby
This isn’t the first time we’ve seen this dance, not even the fifth time. There are generally price increases every year, and 2024 had some doozies. Now, with confirmation of more increases, your backlog might start looking a lot more appealing.
A few things to consider:
- You can get up to 15% off your Warhammer purchase from these recommended retailers.
- Starter sets and army boxes remain the best bang for your buck, especially if you split them with a friend.
- Buying secondhand or from local sellers can save you a small fortune, especially on older kits.
- Print-to-play or proxies? Just saying, there’s never been more resin on the market. Tournament legal or not, people are looking for alternatives.
- Plan your purchases: if you know that box of Assault Intercessors is jumping up in price next quarter, maybe snag it now.
Final Thoughts From Us
Games Workshop is doubling down on profits, and the cost of collecting isn’t going to drop anytime soon. Hobbyists are stuck between wanting to support a game they love and feeling priced out by constant increases.
Is it sustainable? That’s the big question. For now, all we know is that the plastic crack is getting more expensive, and your wallet’s going to feel it.
So maybe hold off on that impulse buy, finish your backlog, or just get really good at trading with friends.
GW’s Latest Financial Report Breakdown
What are your thoughts on GW’s CEO promising more price increases?
Or you can buy from China at 1/10 the price. Fuck you Games Workshop