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GW Axes its Free Miniature of the Month Promo Now

free miniature of the month runmor cancelationGames Workshop announced that the “Free” part of the Miniature of the Month is finished, and a new in-store offer is coming soon.

Yep, the Miniature of the Month isn’t canceled after all, though something is changing behind the scenes when it comes to costs.

GW finally revealed September’s free miniature on August 31, and it’s a Space Marine Scout available from Warhammer stores starting September 5. Plus, there’s also a new Great Maw collectible coin for Ogor Mawtribes.

More importantly, GW confirmed September will be the last month for the traditional version of the promotion, where hobbyists can stop by a Warhammer store and pick up a free miniature. A new in-store offer is replacing it in October.

So the Reddit rumor wasn’t completely made up, as the existing program was ending. They just skipped the fairly important part where GW was replacing it with something else, lol.

GW Finally Reveals What’s Happening With Miniature of the Month

Updated on September 2nd, 2026 by Rob Baer with the latest news and video coverage

ARTICLE SUMMARY:
  • September is happening: GW revealed a Space Marine Scout as September’s Miniature of the Month, available September 5 while stocks last.
  • The current promotion is ending: GW says September is the last traditional free miniature hobbyists can get just for stopping by a Warhammer store.
  • Something is replacing it: a new in-store offer launches in October, with more details still to come.
  • The Reddit rumor got ahead of itself: a change was coming, but saying Miniature of the Month was simply canceled wasn’t the whole story.

warcry 2

So, the original rumor popped up on r/Warhammer40k claiming a store manager had received an internal announcement and immediately started taking down Miniature of the Month signage. Then September’s reveal didn’t arrive as early as the previous few months, which made the whole “canceled” thing look a lot more believable.

There was just one problem: nobody outside GW could actually verify what the store manager supposedly heard.

GW’s Miniature of the Month Was Changing, Not Simply Dead

Now there’s an official answer.

Games Workshop revealed September’s Miniature of the Month on August 31, with the Space Marine Scout arriving in stores on September 5.

GW also finally explained why things may have looked different behind the scenes. September marks what it calls the last of the traditional free miniatures available for stopping by a local Warhammer store.

Then comes the important bit the Reddit rumor didn’t have: Games Workshop says a new in-store offer will launch in October.

So yes, the old version of Miniature of the Month is ending. No, GW hasn’t said it’s simply killing the monthly store promotion and walking away.

Deleting the Reddit Thread Didn’t Prove Anything Either Way

Miniature of the month rumor

The original poster didn’t delete the thread. Reddit showed it as removed by a moderator and later locked, with no explanation.

That kicked off the usual argument over whether moderators were suppressing legitimate information or simply removing an unsourced rumor that boiled down to “a store manager told me.”

As it turns out, the moderation wasn’t especially useful for figuring out what was actually happening.

The Free Mini Was Never Actually About the Free Mini

tyranids termagant warhammer miniature of the month

Whatever GW is planning for October has a pretty obvious job because Miniature of the Month was never just about handing somebody one free piece of plastic.

It got people into Warhammer stores.

Someone who’d normally order from whichever storefront has the best Warhammer prices suddenly had a reason to walk into an official store once a month. Once they’re there, maybe they grab some paint, replace a brush, or finally buy a box they’ve been looking at.

The comments under the removed Reddit thread showed exactly that kind of behavior. One hobbyist talked about making a roughly 45-minute drive for the free miniature and usually buying something while they were there. Others had turned the visit into something they did with their kids.

Those trips are worth a lot more to a Warhammer store than the retail value of one loose miniature. So changing the promotion isn’t necessarily strange. GW may simply think it has a better way to create those visits.

Whether the October replacement is actually better is another question.

Warhammer Stores Still Need the One Thing an FLGS Can’t Copy

Independent stores already have plenty of advantages over a corporate Warhammer shop. They can discount GW products, carry competing games, run larger gaming areas, stay open longer, sell snacks, and build communities around more than one company’s release schedule.

Independents move the bulk of GW’s trade business, and GW has changed its terms with those stores before in ways retailers felt pretty quickly.

Miniature of the Month gave the official shop something different: a recurring promotion that was tied directly to walking into a Warhammer store.

Which may be needed, honestly, when the FLGS down the road may sell the exact same boxed miniatures for less.

GW clearly isn’t abandoning that idea completely because another in-store offer is already coming in October. The interesting part will be whether it’s as easy as walking in and grabbing a free mini, or whether GW adds new, shall we say, “requirements.”

The Coins Survive September, but October is Still an Open Question

warhammer-coins-gw-store-promotion-collectible

The original Reddit post also claimed the collectible coin promotion wasn’t ending, and for September, at least, the coins are still here.

The new coin celebrates the Ogor Mawtribes range with the sigil of the Great Maw and will be available while stocks last, alongside the Space Marine Scout. But as of now, GW hasn’t said in this announcement what happens to collectible coins after September.

What September’s Miniature of the Month Actually Confirms

The August 31 announcement clears up most of the confusion from the original rumor.

  • September’s Miniature of the Month is a Space Marine Scout.
  • The Scout and Great Maw collectible coin are available from September 5 while stocks last.
  • This is the last month for the traditional free miniature offered for stopping by a Warhammer store.
  • Games Workshop says a new in-store offer launches in October.

GW also says the free miniatures may differ from the model pictured and tells hobbyists to ask local store staff how to claim one.

The existing Pick ‘n’ Mix paint promotion is still running too, so customers who choose any ten paints get the most expensive one free.

Final Thoughts on the Games Workshop Miniature of the Month

miniature of the month runmor changing

Now the question shifts from whether the “Miniature of the Month” part is disappearing to what Games Workshop thinks should replace the traditional version of it.

And yes, September still works the familiar way; after that, GW says a new offer takes over in October.

So, if the replacement gives hobbyists another worthwhile reason to visit a Warhammer store, changing the program could make plenty of sense. But on the other hand, if whatever comes next requires spending more money or jumping through extra hoops, people will probably miss how simple the old setup was.

Either way, the cancellation rumor got one important detail wrong. Miniature of the Month wasn’t just quietly disappearing with September. GW just had another store promotion waiting behind it.

🔗 Related Reads:

What do you think Games Workshop has planned to replace the traditional Miniature of the Month in October, and will it still give you a reason to stop by a Warhammer store?

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3 Comments
Ollywood
Ollywood
1 day ago

Bro just get to the point already. You rehashed the same point like 5 times in the same article.

Toby
Toby
5 days ago

If this turns to be true, I can offer some insight into the reason. Many of the free models had to be snipped from existing multi-part plastic sprues. For smaller one-man Warhammer stores this can be a hardship.

It can take hours to snip enough models to fill whatever the quota was, probably one hundred or more per store. Then there is the issue of keeping bits organized, with the correct parts needing to be included for each model. It is a substantial effort that needs to be done outside business hours.