GW lowered the Blood Angels Battleforce price after fan backlash, which gives the community even more influence on product launches in the future.
GW knocked $45 off the Blood Angels Battleforce before pre-orders even opened, and didn’t say a word about it. We spotted the change by comparing two copies of GW’s November 2 retailer sheet, and the Blood Angels Angelus Assault Force dropped from $255 to $210 without losing a single model.
Hobbyists had already been tearing into the value since the 40k Christmas Battleforce pricing and value breakdowns went up, and our Angelus Assault Force review wasn’t exactly glowing either. You don’t see GW back off a price tag very often, so this one’s worth talking about, especially when the other Warhammer 40k Battleforces in the Christmas boxes pre-order lineup are still $255.
- What’s happening: GW cut the Blood Angels Angelus Assault Force from $255 to $210 ($310 to $250 in Canada) by quietly editing its own November 2 retailer sheet.
- What we have seen so far: It’s the only 40k Christmas Battleforce that moved, after weeks of hobbyists calling 11 models and roughly $85 in savings a bad deal.
- What’s next: Players will probably push back harder on the next thin-looking box, though another launch-price cut is our speculation, not anything GW has said.
GW Quietly Rewrote Its Own Retailer Sheet
On November 2, GW’s retailer pricing sheet (the one that came with the November 2 retailer email) had the Angelus Assault Force listed at $255 US and $310 Canadian. Same price as every other Christmas Battleforce. But sometime afterward, those numbers changed to $210 and $250. That’s $45 off in the States, or about 17.6%, and $60 off in Canada, or roughly 19.4%.
And here’s the weird part. Nobody got a new document or was officially notified by Games Workshop.
GW didn’t send out a correction or even a fresh pricing sheet. It just changed the numbers in the original file, and from what we’re hearing, stores weren’t told about it. So if your local shop downloaded that sheet early and didn’t check again, it could still have the old price.
Meanwhile, every other Battleforce we compared was still sitting at the original price.
Here’s how the updated pricing shakes out around the world. The US and Canadian numbers are straight from GW’s revised sheet, while international retailers have confirmed the others:
- United States: $210
- Canada: $250
- United Kingdom: £125
- European Union: €160
- Japan: ¥19,800
- South Korea: â‚©270,000
- Australia: $222
- New Zealand: $266
The Blood Angels Box Was Already Getting Picked Apart
It’s not like the complaints started yesterday, either. The Angelus Assault Force comes with just 11 miniatures and a Blood Angels upgrade frame. You’re getting Commander Dante, a Chaplain with Jump Pack, a Death Company Brutalis Dreadnought, three Sanguinary Guard, and five Death Company Marines with Jump Packs.
At the original $255 price, you were saving about $85 compared to buying the $340 worth of kits separately. That’s roughly a 25% discount. Not exactly exciting, especially when Dante is one of the big selling points and plenty of longtime Blood Angels collectors already have him. You can see why some players were calling this thing a glorified Combat Patrol.
And no, people weren’t just complaining that Warhammer costs too much. We already know that. The problem was paying the same $255 as the Cult of Destruction box, which saves about $164.50 and includes a Defiler that people actually want.
Then GW rolled out the Blood Angels Codex, and Corbulo reveal on November 5, along with a December rules update for that same Jump Pack Chaplain. That was nine days before pre-orders. Was it supposed to drum up some interest in the box? Maybe, maybe not. Either way, the price came down too.
Our Christmas Battleforce allocation reporting found GW rationing the four most-wanted boxes while sales reps were calling shops and offering extra copies of the others. Stores also told us the Chaos boxes were getting most of the early attention. And really, what local game store wants to stock up on a $255 box when its regular customers aren’t interested?
GW Has Blinked Before, Just Not on a Price Tag
This isn’t the first time GW has changed direction after hobbyists made enough noise. Remember when Steel Legion fans noticed their regiment was missing from the Armageddon releases? GW turned up at AdeptiCon with concept art and a promise of new models in about two years.
Then there were the Leagues of Votann FAQ nerfs back in 2022. Those landed before the faction had even played a single tournament, instead of waiting for GW’s usual 30-day FAQ window.
And in October, the Custodes Limited Edition codex launched for $315, which was $105 cheaper than the $420 Space Marines book. It sold out within hours in several regions, too. Of course, that was a new product launching at a lower price, not GW going back and changing an existing one.
That’s what makes this Blood Angels situation different. GW had already given stores a price, then went back and lowered it, which you don’t see them do hardly ever.
What This Means for Warhammer Prices Going Forward
GW gets to decide what goes into a box and how much it costs. What it can’t decide is how hobbyists are going to react when they see what’s inside.
Think about how fast the community picks these releases apart. YouTube channels, hobby sites like ours, social media, and local stores are all adding up kit prices and comparing savings within hours of a reveal. If enough people look at a box and decide it’s not worth the money, that can become a sales problem before the thing even hits shelves.
And sure, Warhammer is a luxury hobby, and GW has to work out demand months before these products go on sale. We get that. But sticking a $255 price tag on every Battleforce doesn’t magically make them all equally good deals. Players noticed the difference, and GW had a choice: stick with the price and risk softer sales, or bring it down.
Nobody’s saying GW is suddenly going to start bargaining with customers, either. Complaining about every release isn’t going to guarantee a discount. But we’ve now seen GW cut the US price of a luxury hobby box by almost 18% before launch.
So when the next Combat Patrol or army box looks a little light for the asking price, there’s no reason hobbyists shouldn’t take a closer look at the numbers.
Final Thoughts on Warhammer Prices After the Blood Angels Cut
Look, we’re all for getting a cheaper box. Who wouldn’t be? But the way GW handled this is pretty strange. If we hadn’t saved that first copy, we’d have no record of the original $255 price at all.
So yeah, GW actually blinked on a price, and that’s something worth remembering when the next big release rolls around. We can’t prove the complaints were responsible, but after weeks of hobbyists calling out the value, seeing GW quietly change the price on its own retailer sheet is pretty telling.
Does that mean everyone needs to grab the pitchforks whenever a new box gets announced? Of course not. But it does show that the first price GW gives stores isn’t always the final one. So in the future, if something looks like a bad deal, speak up while there’s still time before pre-orders open. This time, at least, that seems to have mattered.
🔗 Related Reads:
- Warhammer 40k Christmas Boxes 2026 Pricing, Release Date, Points Breakdown
- 40k Christmas Box: Blood Angels Angelus Assault Force Review Breakdown
- Blood Angels Codex 2027 Reveal: GW Trying to Save Its Christmas Battleforce Sales
- Christmas Boxes Allocation Hits the Battleforces Everyone Wants
- GW Reveals Warhammer Black Friday 2026 Lineup & Pricing
- GW Finally Lowered a Warhammer 40k Price and It Worked
- Warhammer Christmas Boxes 2026 Pre-Order Pricing & Lineup Revealed
If GW can quietly cut one Battleforce by $45 after hobbyists push back, which Warhammer release do you think deserves a second look on price next?
