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40k’s Inquisitor Coteaz Model Controversy

cotaez comparrisons

Wild controversy surrounds Inquisitor Lord Torquemada Coteaz’s model in Warhammer 40k: latest fan reactions, comparisons, and potential actions by Games Workshop.

Originally published in July 2024. Updated August 29th, 2025, by Rob Baer with the latest on the new model, and links to relevant content.

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When Games Workshop dropped the new Inquisitor Lord Torquemada Coteaz model for Warhammer 40k, they must’ve been surprised by the internet meltdown it caused. The community didn’t hold back on their thoughts about the miniature!

Fans quickly took to social media, comparing the new design unfavorably to the beloved mid-2000s version. The backlash echoed a similar outcry from 2021’s Uriel Ventris release, which led to a secret redesign.

With speculation swirling about whether Games Workshop would tweak the Coteaz model or stick to their guns, the stakes were high.

Social Media Backlash To Inquisitor Coteaz

cotaez meme
When Games Workshop unveiled the new Inquisitor Lord Torquemada Coteaz model, the Warhammer community had a lot to say, and not all of it was positive. Social media lit up with critiques, memes, and heated debates, highlighting a general disappointment.

Many fans felt the new model lacked the gravitas and detailed craftsmanship that made its predecessor a beloved piece.

Comparisons to the Mid-2000s Model

cotaez old and new

The nostalgia factor played a significant role in the backlash. Comparing the new model to the mid-2000s version, fans pointed out perceived shortcomings: less dynamic posing, odd proportions, simplified details, and a face that didn’t quite capture Coteaz’s stern demeanor. This comparison was unavoidable and fueled the fervor of the critiques, as the old model set such a high standard.

Community Expectations

Coteaz backlash 2 Coteaz backlash 3Reactions from the Warhammer Instagram.

The Warhammer 40k community isn’t shy about voicing its opinions. Expectations were sky-high for this release, given Coteaz’s storied history and importance in the lore. Fans wanted a model that honored the legacy of the character while pushing the boundaries of modern miniature design. When the preview failed to meet these expectations, the reaction was swift and loud.

History & Previous Models

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coteaz

Inquisitor Coteaz Model From the Early 2000s

In Warhammer 40k, few characters stand as tall as Inquisitor Lord Torquemada Coteaz. Known for his fierce dedication to rooting out heresy and his uncompromising nature, Coteaz has been a cornerstone of the lore for decades.

Fans and hobbyists have come to respect his relentless pursuit of the Emperor’s will and his iconic appearance that captures the essence of his character. The mid-2000s model of Coteaz was celebrated for its detail and dynamic pose, which perfectly encapsulated the Inquisitor’s formidable presence.

This version became a fan favorite, setting a high bar for any future iterations. The old model’s intricate armor, imposing stance, and expressive face made it a benchmark in the miniature design of the Inquisition, earning a place of honor in many collections.

The Case of Uriel Ventris

Ventris Model and Art(Model before the changes)

Back in 2021, Games Workshop faced a similar situation with the release of the Uriel Ventris Space Marine miniature. Initial previews of the model drew heavy criticism for its design, particularly the head sculpt, which many fans found unappealing and off-character. The outcry from the community was vocal and widespread.

Criticism and Response

uriel ventrils face offResponding to the backlash, Games Workshop made a rare move by quietly releasing an updated version of the Uriel Ventris model with a redesigned head sculpt. This adjustment was well-received and praised by the community, showing that the company could listen and adapt to feedback.

It became a case study in managing fan expectations and handling criticism. Check out Rob’s unboxing and thoughts on the change here!

Lessons Learned

The Uriel Ventris incident taught Games Workshop valuable lessons about the importance of community feedback and the impact of design choices on fan satisfaction. The company’s ability to pivot and improve a product based on criticism demonstrated a commitment to quality.

However, it also set a precedent that fans might expect similar actions for future releases, including the new Coteaz model.

Possible Actions for Games Workshop

Coteaz backlash

Pulling and Re-Releasing the Model

One potential course of action for Games Workshop is to pull the new Coteaz model and re-release it after addressing the criticisms. This approach would show that the company values fan input and strives for the highest quality in its products.

However, it also involves logistical challenges and potential delays, which could frustrate hobbyists and collectors.

Offering New Sculpt Exchanges

space wolves head memeAnother option is to offer a new sculpt exchange program, allowing fans dissatisfied with the current model to swap it for an updated version once it’s available. This method could mitigate some backlash while maintaining the release schedule.

It would require careful planning and communication, but could demonstrate flexibility and responsiveness to the community’s concerns. They pulled and then eventually re-released their most memed product (the Space Wolves Horus Heresy heads).

So we know it can be done, at least in theory. 

Risks of Changing Based on Feedback

new gw logo meme from daily dose of warhammer IG

Image Credit: Daily Dose of Warhammer on the new logo’s parallels with Coteaz

However, altering releases based on feedback carries risks. It could set a precedent where every new model is subject to intense scrutiny and potential redesigns, putting pressure on the company’s design and production teams.

Balancing fan satisfaction with practical business operations is a delicate task, and Games Workshop must weigh the long-term implications of such decisions. However, they charge a premium for their products, meaning they have set the expectation high for great minis.

GW Stands Firm on the Coteaz Sculpt

Coteaz on Warhammer siteDespite the online noise, Games Workshop decided not to budge. Unlike the Uriel Ventris situation, where they quietly reworked the head and slid out an improved version, Coteaz marched onto shelves exactly as first revealed. No tweaks, no touch-ups, no surprise resculpts waiting in the wings.

That move says a lot. On one hand, it shows confidence that the design team is sticking to their vision. On the other hand, it makes clear that not every model is going to get a second pass just because the internet lit its torches.

Love it or hate it, this is the Coteaz we’re getting, and it looks like GW is betting players will either grow to accept it or just keep building with the classic mid-2000s sculpt instead. Of course, there are many who will just 3D print one as well now.

The Long-Term Implications for Games Workshop

coteazGames Workshop’s reputation is built on the quality and detail of its miniatures more than anything else. How they handle the Coteaz model controversy could have lasting effects on their brand image. If they ignore the feedback, they risk alienating a passionate and vocal segment of their customer base.

On the flip side, showing that they listen and adapt can strengthen their reputation as a company that values its fans, but it could come at a cost.

Financial Considerations

space-marine-stock-gw-finance

Addressing the criticisms of the new Coteaz model isn’t just about reputation; there are also financial stakes involved. Reworking the model or offering exchanges would incur costs (and who knows if they have already packed up and made all the Battleforces with him, which would be harder to change).

However, the long-term financial health of Games Workshop is closely tied to maintaining a loyal customer base. Satisfied fans are more likely to make repeat purchases and invest in new releases.

Weighing the immediate costs against potential future earnings is a key part of their decision-making process.  Now it seems clear which GW thinks is more important in a slow summer sales period.

Future Releases and Community Relations

new games workshop webstore title featured image warhammer dot come hor wal Forgeworld Rebranded

The handling of this situation will set a precedent for future releases. If Games Workshop had opted to redesign the Coteaz model based on feedback, it could have led to increased scrutiny of all upcoming models. While this could drive higher standards of quality, it might also slow down production and release schedules.

Establishing clear communication channels and setting realistic expectations with the community will be crucial to managing this dynamic.

Final Thoughts From Us About Inquisitor Coteaz

Coteaz backlash 4New 40k Imperial Agents Battleforce Ordo Malleus Review

In summary, the controversy surrounding the new Inquisitor Lord Torquemada Coteaz model highlights the passionate engagement of the Warhammer 40k community. While comparisons to the older model and the backlash are significant, Games Workshop’s lack of a response is telling in terms of maintaining its reputation and fan trust.

We believe this unfortunate outcome will continue to shape future interactions between the company and its dedicated fan base for years to come.

GW’s Latest Move Pushes Players Toward 3D Printing Minis

What do you think about the new Inquisitor Lord Torquemada Coteaz Model that was previewed?
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ASpankedMankey
ASpankedMankey
14 days ago

This goes along with those that cry over someone wearing a purple shirt because they don’t like purple. You don’t like the sculpt on the model, don’t buy it. That’s how I am. Or, convert one to your own personal liking. Problem solved.